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{"id":44289,"date":"2020-06-17T17:22:11","date_gmt":"2020-06-17T17:22:11","guid":{"rendered":"https:\/\/virusreports.net\/quaker-getting-rid-of-aunt-jemima-uncle-bens-may-be-next\/"},"modified":"2020-06-17T17:22:11","modified_gmt":"2020-06-17T17:22:11","slug":"quaker-getting-rid-of-aunt-jemima-uncle-bens-may-be-next","status":"publish","type":"post","link":"http:\/\/virusreports.net\/quaker-getting-rid-of-aunt-jemima-uncle-bens-may-be-next\/","title":{"rendered":"Quaker getting rid of Aunt Jemima. Uncle Ben\u2019s may be next."},"content":{"rendered":"
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Chicago Tribune<\/span> |<\/span> <\/p>\n

Jun 17, 2020 <\/span> |<\/span> 10:06 AM <\/span> <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n

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A bottle of Aunt Jemima syrup is seen June 17, 2020 in White Plains, New York. Pepsico is changing the name and marketing image of its Aunt Jemima pancake mix and syrup. (Donald King \/ AP)<\/span><\/p>\n<\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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The Aunt Jemima brand, which has graced syrup and other products for more than 130 years, is being retired.<\/p>\n<\/div>\n

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And the Uncle Ben\u2019s brand of rice and side dishes may not be far behind. <\/p>\n<\/div>\n

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Chicago-based Quaker Oats Co., a unit of PepsiCo, announced Wednesday that it will first remove the Aunt Jemima image<\/a> from its packaging, with plans to change the name at a later date. The company said it made the decision as it took a \u201chard look\u201d at the brands in its portfolio.<\/p>\n<\/div>\n

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\u201cWe recognize Aunt Jemima\u2019s origins are based on a racial stereotype,” Kristin Kroepfl, vice president and chief marketing officer, Quaker Foods North America, said in a news release. “While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.\u201d<\/p>\n<\/div>\n

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A few hours after Quaker\u2019s announcement, Mars, which owns Uncle Ben\u2019s, issued a statement that it would \u201cevolve\u201d the brand. <\/p>\n<\/div>\n

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\u201cAs we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that now is the right time to evolve the Uncle Ben\u2019s brand, including its visual brand identity, which we will do,\u201d said the statement from the company, whose food division is based in Chicago<\/a>. \u201cWe don\u2019t yet know what the exact changes or timing will be, but we are evaluating all possibilities.\u201d <\/p>\n<\/div>\n

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The image of Uncle Ben, an elderly black man, has been on the front of boxes of rice and side dishes for more than 70 years. In 2007, parent company Mars gave Uncle Ben, who first appeared in 1946, a mini-makeover. A company executive told The New York Times no significant changes were made because consumers said there was \u201ca timeless element to him.\u201d<\/p>\n<\/div>\n

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Breaking Business Newsletter<\/h2>\n<\/p>\n

As it happens<\/p>\n

When business news breaks, be the first to know.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n

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The death of George Floyd at the hands of police in Minneapolis and the protests and unrest that followed has caused corporate America to take a look at itself and its workforces.<\/p>\n<\/div>\n

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Companies have put out statements condemning racism<\/a>, taken out ads, and promised changes inside their companies and support for black communities. In Chicago and elsewhere, many companies for the first time are making Friday a paid day off<\/a> in observance of Juneteenth. It was on June 19, 1865, the day Union Maj. Gen. Gordon Granger arrived in Galveston, Texas, to announce the end of the Civil War and slavery.<\/p>\n<\/div>\n

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Quaker Oats\u2019 announcement comes a day after PepsiCo announced a more than $400 million set of initiatives to improve black communities and black representation at the company during the next five years.<\/p>\n<\/div>\n

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Changed packaging for the Aunt Jemima brand should begin to appear on store shelves during the final three months of the year. A name change will follow, the company said.<\/p>\n<\/div>\n

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The Aunt Jemima image has been updated over the years<\/a> to move it away from the original \u2014 and controversial \u2014 slave figure. A 1968 makeover replaced a kerchief on her head with a headband. In 1989, she got a gray-streaked hairstyle without a headband, plus pearl earrings and a white lace collar. At the time of the 1989 update, a company executive told the Tribune the name would not be changed because \u201cthat kind of familiarity and recognition is an invaluable asset.\u201d<\/p>\n<\/div>\n

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Earlier this year, Land O\u2019Lakes announced changes to its packaging<\/a> for butter and cheese products to remove the image of a Native American woman. That new packaging is expected to be fully rolled out by the end of year.<\/p>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n

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Recommended on Chicago Tribune<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n
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Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Chicago Tribune | Jun 17, 2020 | 10:06 AM A bottle of Aunt Jemima syrup is seen June 17, 2020 in White Plains, New York. Pepsico is changing the name and marketing image of its Aunt Jemima pancake mix and syrup. (Donald King \/ AP) The Aunt Jemima brand, which has graced syrup and other…<\/p>\n","protected":false},"author":1,"featured_media":44290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[23],"tags":[410,5936],"class_list":{"0":"post-44289","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-getting","9":"tag-quaker"},"yoast_head":"\nQuaker getting rid of Aunt Jemima. 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